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Title: Using Asset-Based Language & Centering Stakeholders
In this session, we’ll explore the fundamentals of asset-based framing and will work through tangible examples to identify and eliminate deficit-based language. When our messaging focuses solely on the problem, we miss out on the opportunity to begin to flip the script and tap into the agency and power of our stakeholders.
Presenter: Kerry-Ann Hamilton
Kerry-Ann Hamilton is a purpose-driven communications strategist with nearly 20 years of experience in media relations, brand positioning, cause communications, crisis management and stakeholder engagement. Kerry-Ann leverages her diverse background to provide strategic communications counsel on a range of issues related to education, economic inclusion, corporate citizenship, global health and development, gender equality and volunteerism. Clients can count on her to be an accessible and trusted partner who is invested in their success.